My 52 Week “Blueprint”

1: How to Use My 5 Point “Experiential Marketing” System to Command Premium Prices. Step by step instructions to create your own message that is unique to you.

2: Powerful Client Survey Form This is the FIRST thing that you should mail to clients that haven’t used you in a while. This letter brings in the CASH from previous clients and reveals what your true “value position” is in their eyes. Also, a great way to generate testimonials.  

 3: My Industry Famous Referral Reward Program I Use to Generate $40k to $60k in NEW Business EVERY 30 Days WITHOUT Advertising. This program has made carpet cleaners millions! And you can start using it in the next 5 minutes!

 4: The Most Powerful Referral “Tool” on the Planet! This simple strategy will revolutionize any business that isn’t using it.

5: The Referral Relationship Program: How to get powerful “referral sources” to GIVE you lifetime, high end client jobs worth thousands of dollars!

 6: How to Call on a Referral Source: Step-by-step, what to say, what to bring, etc.

7. How Becoming a “Master Networker” will change your business and your life forever.  

8. How to Write Powerful Copy for Ads, Brochures, Sales Letters, Post Cards, Newsletters, and even your spoken word to get bigger results!

 9. Do Your Remember “Why” You Went Into Business for Yourself? The ONLY reason your business exists is to help you achieve your LIFE GOALS! What are “L.I.F.E. Goals” and how do you set them and achieve them?

10. Tracking Forms Package for Tracking Sales, Profits, Production, Customer Service, Referral Sources, Personal Time and More. How can you get where you want to go if you don’t know where you are?

11: How to Use My “12 Month Goal” Process to Turn Your Vision Into a Reality!

12: Thirty Day Goals: What happens THIS month?

13. Your Daily ACTION Plan. “The Howard Partridge Time Capsule”.  How to get so organized that you can keep multiple projects in motion. This is the same system I use every day! 

14. How to Create a Marketing Plan that Works!

15. Creating Your 12 Month Budget. Step-by-Step Instructions to creating your FUTURE income statement! I know it might sound boring, but it’s better to know about how much you are going to make (or lose) before it happens rather than after. Wouldn’t you want to PLAN how much money you are going to make?

16. The One Thing You MUST Have in Place to Assemble a Team and Get them On the Right Track!

17. What an “Organizational Chart” is and how to use it to give you and your team the big picture. Owner/Operators use this to “map” out your growth path. 

18. How to Create Job Descriptions that WORK!

20. My 7 Step Inside Sales Scripts that Books Over $2.6 Million in Business Per Year!  

21. How to Make the Most Profitable Sale EVER! And How it Can Have a HUGE Impact on Your Bottom Line!

22. How to Price Your Services for MAXIM PROFIT!

23. Proven Leadership Concepts that you can use with employees, clients, and even Little League! I am a student of leadership principles. I have 30 of the best employees in the world. Part of the reason is that we implement proven leadership techniques in our business that keeps the TEAM productive.

24. DISC Behavior Assessment. Understanding how you and others “tick” is the key to communication that gets RESULTS.

• Post Job Communication Call Sheet

• Pre Cleaning Confirmation Call Script

• Quality Check Call Script

26.  How “Newsletter Marketing” Can DOUBLE Your Business (you also get a READY MADE newsletter just like the one I use in my highly successful company to send to your clients EVERY MONTH that you are in the program).

27. Why You Need a Website and how to get one set up easily and quick.

28. How to Use “E-Mail Marketing” to stay in touch with past clients and get them to use your services more often. I send an e-mail to my past clients every 2 weeks, and we get jobs EVERY time. The best part is that it is FREE!

29. How to Get Traffic to Your Website with Pay Per Click Adve rtising (it’s EASY!)

30. “The Greatest Marketing Tool of ALL TIME!”

31. The On-Location Selling Machine! You will be armed with FULL COLOR, high end materials that practically do the selling for you!

• 12 Step Carpet Cleaning Flip Chart  

• Carpet Protector Flip Chart

• Ceramic Tile & Grout Presentation

• Brag Book contains informative articles that position YOU as the EXPERT!  

The Carpet Protector Report that is in this book will pay for your entire 3 month membership BY ITSELF easily!

32.  Follow Up Marketing System (the same proven forms I use in my own company)

• Thank You Letter

• Comment-Evaluation Letter

• Reminder Letter

33. How to Provide “The Most Outstanding Service Experience Ever”™ (teach this to your employees)

34. What Software Do You Need in Your Business? A discussion of what programs to use for what and how to organize your business with technology.

36.  Advanced Referral Marketing Part II: My “Free Lunch” Program that gets powerful referral sources in the same room with YOU as the STAR!

37. Advanced Referral Marketing Part III: How “Group Marketing” can EXPLODE your income!

38.  How to Get Your Technicians to Increase Add-On Sales.

40. How to Turn Maid Services into a “Commission Only” Sale Force

 41. How to Interior Designers Get You “Rolls Royce” Clients

42. My “ Warranty Letter” that Got Up to a 36 to 1 Return! This letter has generated an AVERAGE of $20.00 for every dollar invested.

43. How Carpet Inspectors Can Bring You Business

44. How Charity Auctions Can Bring You High End Clients

45. How to Target Moving Companies as Referral Sources

46. How to Reach Your Customer Base for Only 12 Cents Per Connect with Voice Broadcast Technology

47. Free Recorded Message – Professionally recorded message that you can put on your website or on a 24 hour voice mail. Helps consumers avoid bait and switch carpet cleaners and tells them why they should use you!

48. How Radio Advertising Can Be a HUGE Growth Tool! Radio Script that got 52 calls!